Matthew GriffinFounder, President and Futurist, 311 Institute
G7 · G20governments advised
850+keynotes
102countries
17codexes
AI sessions forBytes PlcSlovakiaTech1BusinessWorldRe:CommICEEFestLoopMe
Featured inBloombergThe Wall Street JournalThe Telegraph
About this podcast
Firstly, thanks to Elyse at The Mentor Project for inviting me, for the second time, to be a guest on their podcast, and what a ride it was. As you can hear from the stream the main topic of conversation was the future of synthetic content, especially as it relates to using Artificial Intelligence (AI) and so called Creative Machines to autonomously produce future Disney-like Marvel blockbusters and other content.
And yes you heard that right, we talked about AI’s that in the not too distant future will be able to make their own blockbusters, oh, and we also talked about their impact on democratising content creation for all us newbs who couldn’t pen a good restaurant menu, let alone produce a blockbuster movie in our wildest dreams ...
As always it was a great privilege to be a guest on the show and, now that AI’s can produce their own procedural podcasts, who knows how long it will be before guests like me are no longer needed. And that’s another story for another podcast … so stay tuned!
Enjoy the podcast:
311 Intelligence
What this means for your leadership team
Making content gets cheaper and wider.
The session argued that these tools could open content creation to people who could not write a menu, let alone a film. For a leadership team, the barrier to entry in media is falling. Competitors may come from anywhere.
Machines may soon create whole productions.
The talk looked ahead to creative machines making Disney-like blockbusters on their own. Our data puts Creative Machines at wide use by 2028 with a Prepare rating. Synthetic Content is rated Act now, with wide use by 2026.
Even the podcast can be automated.
Matthew pointed out that AI can already produce procedural podcasts, which may one day replace guests like him. Procedural Content Generation is a mature field, with a first product in 1984 and wide use expected by 2028. Roles built on making content should be reviewed now.
Three questions for your next leadership meeting
Which of our content could a machine make faster than we can?
Who in our market gains most as content creation opens up?
What would we do if audiences stop knowing what is synthetic?
The trends and technologies behind this session
From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.
It signals that synthetic content is moving from novelty to normal practice. Organisations that make or buy content should plan for cheaper production, more competitors and new questions about who made what.
How does Synthetic Content relate to this session?
It is the core theme of the talk. Our data describes AI-made text, images, music and video becoming a large share of what is published online, rated Act now with wide use by 2026.
How do Creative Machines relate to this session?
They are the engines behind the blockbuster idea in the talk. Our data describes AI that designs products, proteins and media, shaking up creative industries, with wide use by 2028 and a Prepare rating.
How can 311 brief our leadership team on this?
Through a private executive briefing or leadership workshop, tailored to your sector, in person first.
Bring this to your leadership teamA private executive briefing or leadership workshop, tailored to your sector. In person first, anywhere in the world.
Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s session and 311 data.
If Matthew gave this session today
When AI slips beyond human control, leaders must act.
Rogue AI and The Unkillable Machine looks at what happens when AI systems slip beyond human control, and what leaders need to do about it, the natural next question once AI can design and replicate itself.
