Frederik and the team at Workday asked Matthew to give the opening keynote at the company's annual EMEA Customer Summit in London, where 300 of its top clients and new business prospects met to share their experiences and hear about the latest product developments and best practice. Workday helps companies analyse, organise and plan their financial and HR futures, work that matters more than ever as global change accelerates and extreme volatility becomes commonplace.
His keynote, The Future of Adaptive Planning, went to the heart of Workday's mission. Matthew showed how much can change in a single day, how single events can move global markets by trillions of dollars in hours, and how one proverbial butterfly flapping its wings can turn global tech markets upside down. Planning for the future was already incredibly difficult; in this environment it becomes almost impossible.
"Single events can move global markets by trillions of dollars in hours, all of which makes the act of planning for the future, which was already incredibly difficult, almost impossible."Matthew Griffin, London, March 2025
With AI on everyone's mind, he then looked at how the technology is accelerating the rate of global innovation, and what that means for company workforces, learning and development programmes, skills development and financial markets.
Matthew closed the session with a look at the future of autonomous companies and the post-digital revolution, in which organisations undertake intelligence transformation programmes rather than just digital ones.





