Igloo Vision demos it’s spectacular AI generated infinite 360 degree worlds
Today designers create virtual worlds and games, but AI is already starting to take over and create worlds and games that are different for every user and that grow and change infinitely.
Key takeaways
- One day Artificial Intelligence (AI) will be able to create its own procedural content and games that never ends, never repeats, and adapt according to the users behaviours and inputs.
- In a video posted on social media, head of marketing Laura Mills and business development executive Rebeccah Wade showed how this could be achieved with Skybox Lab software from Blockade Labs.
- Once generated, the Skybox experience will display in full 360° inside an Igloo immersive space.
Cite or link to this article
Griffin, M. (2023) 'Igloo Vision demos it’s spectacular AI generated infinite 360 degree worlds', 311 Institute, 10 April. Available at: https://www.311institute.com/igloo-vision-demos-its-spectacular-ai-generated-infinite-360-degree-worlds/ (Accessed: 1 October 2026).
One day Artificial Intelligence (AI) will be able to create its own procedural content and games that never ends, never repeats, and adapt according to the users behaviours and inputs. And now, in another step closer to that vision Igloo Vision has demonstrated how to AI to create infinite, never ending, 360° panoramas within virtual worlds using nothing more than a text prompt.
In a video posted on social media, head of marketing Laura Mills and business development executive Rebeccah Wade showed how this could be achieved with Skybox Lab software from Blockade Labs.
See it in action
Igloo Vision’s software team used the Blockade Labs API to include an easy-to-access button in Igloo’s ICE Control Panel app. This makes it possible to generate panoramas with the click of a button on a phone. Once generated, the Skybox experience will display in full 360° inside an Igloo immersive space.
“We’re huge Blockade Labs fans here at Igloo, and encourage you to get creative with Skybox Lab yourself,” said the update.
To see how the AI panorama generation software works visit Skybox Lab and for details of how to implement it within an Igloo immersive space.
What this means for your organisation
Content creation moves to the prompt.
Igloo Vision's software team used the Blockade Labs API to add a button to the ICE Control Panel app. A panorama can now be made with one click on a phone. The skill shifts from building every scene by hand to describing the scene you want.
Worlds that never repeat are coming.
The source says AI will one day make content that never ends, never repeats and adapts to what users do. This demo is one step towards that. 311 puts wide use of procedural content generation at 2028, so the action is to prepare.
Immersive spaces need fresh content.
Once generated, a Skybox experience shows in full 360° inside an Igloo immersive space. Generative AI makes new pictures from a prompt, and 311 rates it as act now. Teams that run immersive rooms should test it on real briefs before rivals do.
Three questions for your next leadership meeting
- Which of our immersive or virtual content could be made from a text prompt?
- Who in our team owns the skill of writing good prompts?
- How would we check quality when every user sees a different world?
The trends and technologies behind this story
From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.
Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.
FAQ
Why does this matter?
Today designers create virtual worlds and games, but AI is already starting to take over and create worlds and games that are different for every user and that grow and change infinitely.
About the author
Matthew Griffin Founder, President and Futurist, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder, President and Futurist of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity programme, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Sources and further reading
- Skybox Lab skybox.blockadelabs.com
Source: first published by the 311 Institute on 10 April 2023. Cite as: Griffin, M. (2023). Igloo Vision demos it’s spectacular AI generated infinite 360 degree worlds. 311 Institute. https://www.311institute.com/igloo-vision-demos-its-spectacular-ai-generated-infinite-360-degree-worlds/
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