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In a win win this company cools datacenters by heating community pools

Swimming pools are spending huge sums of money on heating, and datacenter operators spend huge sums on cooling, by working together this is a win win.

Key takeaways

  • Installing a mini data center could become a more sustainable way to heat public swimming pools in the UK.
  • According to Bjornsgaard, 97 percent of the electricity that computers gobble up is ultimately spit back out as heat.
  • The data center cuts the pool’s gas consumption by 62 percent, according to Deep Green.
Cite or link to this article

Griffin, M. (2023) 'In a win win this company cools datacenters by heating community pools', 311 Institute, 21 March. Available at: https://www.311institute.com/in-a-win-win-this-company-cools-datacenters-by-heating-community-pools/ (Accessed: 1 October 2026).

Installing a mini data center could become a more sustainable way to heat public swimming pools in the UK. One data center, which is roughly the size of a laundry machine, has already been installed underneath a swimming pool in Devon County. Seven more similar setups are in the works across the UK, BBC News reports.

It’s a practical partnership that helps the pools and data centers solve expensive technical problems. Since most of the electricity computers consume is eventually released as heat, data centers need to cool down their hardware. Public pools need to heat themselves up but face skyrocketing energy costs that have pushed many pools in the UK to close.

“We see that supply and demand as two sides of the same coin,” Mark Bjornsgaard, CEO of Deep Green, the tech firm that’s providing pools with data centers, told the BBC.

According to Bjornsgaard, 97 percent of the electricity that computers gobble up is ultimately spit back out as heat. That’s how data centers have become notorious for burning through huge amounts of energy and water used for cooling. In an effort to use fewer resources, companies like Microsoft have tried submerging their servers underwater and dunking them in liquid baths.

Deep Green’s strategy is to immerse its hardware in mineral oil within that laundry machine-sized box. The oil captures heat from the computers, and that heat is then diverted to the pool above. This setup can heat the pool in Devon to 30 degrees Celsius (86 Fahrenheit) about 60 percent of the time.

That way, the pool doesn’t need to rely as much as it typically does on a gas boiler. The data center cuts the pool’s gas consumption by 62 percent, according to Deep Green. That’s also expected to reduce carbon dioxide emissions associated with gas by close to 26 metric tons a year.

There are significant cost cuts, too. The Exmouth Leisure Centre in Devon that houses one of Deep Green’s tiny data centers had expected its energy costs to balloon by £100,000, roughly $120,000, this year, according to the BBC. The data center should help shave around £20,000, about $24,000, off of that bill.

Deep Green says it takes care of the costs of the equipment, installation, maintenance, and electricity its technology uses. Instead, it makes money from clients paying to use the computing power of its servers for machine learning and AI, according to the BBC. And by diverting its waste heat to pools, the tech firm also saves money it would have otherwise spent on more expensive cooling systems.

FAQ

Why does this matter?

Swimming pools are spending huge sums of money on heating, and datacenter operators spend huge sums on cooling, by working together this is a win win.

Matthew Griffin

About the author

Matthew Griffin Founder, 311 Institute

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."

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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.

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Sources and further reading

  1. BBC News reports bbc.com
  2. pushed many pools in the UK to close bbc.com
  3. Deep Green deepgreen.energy
  4. told the BBC bbc.co.uk
  5. Exmouth Leisure Centre ledleisure.co.uk

Source: first published by the 311 Institute on 21 March 2023. Cite as: Griffin, M. (2023). In a win win this company cools datacenters by heating community pools. 311 Institute. https://www.311institute.com/in-a-win-win-this-company-cools-datacenters-by-heating-community-pools/

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