Spa Managers
Machines can already do 50% of this job's tasks. By 2035 that rises to 72%. Most of the work is changing now.
Share of the work machines can do
Worldwide baseline, 2026 to 2050
Spa Managers in 2026: the short answer
- Today: machines can do 50% of this job's tasks, and AI use is already seen in 12% of them.
- Forecast: machines can already do half of its tasks, and 72% by 2035, according to the 311 Strategic Intelligence Unit.
- Size: 10,450 people do this job in the United States, on a median pay of $69,770 a year.
- Contact with people: it scores 87% for contact with people.
- Also called: Guest Experience Director, Massage Department Manager, Spa Director, Spa Operation Manager.
Updated by the 311 Strategic Intelligence Unit. These are worldwide baseline figures; the Workforce Starburst shows them for your country. Go deeper: How ready am I? or an executive briefing.
How the work changes, task by task
The tasks that take up most of the day, with the share of each that machines can do in 2026 (dark) and 2035 (pink). Worldwide baseline.
| Task | Share of the day | Machines can do | 2026 to 2035 |
|---|---|---|---|
| Respond to customer inquiries or complaints | 12% | 84% to 87% | |
| Plan or direct spa services and programs | 8% | 79% to 97% | |
| Perform accounting duties, such as recording daily cash flow, preparing bank deposits, or generating financial statements | 7% | 70% to 95% | |
| Schedule guest appointments | 7% | 71% to 91% | |
| Sell products, services, or memberships | 7% | 25% to 50% | |
| Monitor operations to ensure compliance with applicable health, safety, or hygiene standards | 6% | 3% to 30% | |
| Develop or implement marketing strategies | 6% | 74% to 94% | |
| Coordinate facility schedules to maximize usage and efficiency | 5% | 60% to 90% |
The skills this job runs on
The skills spa managers use most, most used first.
Safer jobs nearby
Jobs with a similar skill shape where machines can do less of the work by 2035.
- Chief Revenue Officers56% of tasks by 2035
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- Chief Human Resources Officers57% of tasks by 2035
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Questions
When will machines do half of the tasks of Spa Managers?
Machines can already do half of its tasks. That is the worldwide baseline from the 311 Workforce Starburst, before adjusting for country.
Will AI take the job of spa managers?
Machines can do 50% of the tasks of spa managers today and 72% by 2035. The job changes before it disappears: the routine tasks move first.
Sources and citing
Tasks and their share of the day: O*NET 31.0, occupation 11-9179.02 (US Department of Labor, CC BY 4.0). Pay and jobs: US Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025. AI use today: Anthropic Economic Index (CC BY). Scoring and forecast: the 311 Strategic Intelligence Unit; after 2035 the figures extend each trend, with lower confidence. Foresight, not advice.
Cite as: 311 Institute (2026). Spa Managers: the outlook to 2050. 311 Workforce Starburst. https://www.311institute.com/jobs/spa-managers/