Skip to main content
AskVantage

AI and intelligence

Nvidia’s AI watched Pac-Man then re-created the game from scratch without coding

AI's that can watch something and then instinctively learn how to do it or re-create it have the potential to revolutionise everything and every industry.

Key takeaways

  • In this instance, Nvidia researchers did no game programming, but rather relied on GameGAN to examine Pac-Man libraries and then construct its own scenarios of the game.
  • In other words, using nothing more than an AI the team managed to re-create the whole game, rules and all, from scratch.
  • The system can be applied to robotics where machines will work side by side with humans in cooperative manufacturing ventures, for instance, and self-driving cars are another field ripe for research.
Cite or link to this article

Griffin, M. (2020) 'Nvidia’s AI watched Pac-Man then re-created the game from scratch without coding', 311 Institute, 28 May. Available at: https://www.311institute.com/nvidias-ai-watched-pac-man-then-re-created-the-game-from-scratch-without-coding/ (Accessed: 25 October 2026).

Recently I’ve been talking a lot about new types of machines, Creative Machines, that can design, innovate and then generate or produce new products, products including anti-biotics and vaccines, cars, clothing and fashion lines, computer chips, furniture, interplanetary landers, and a ton of synthetic content that includes art work, books, games, images, and even basic movies and video. All for starters. And now on Pac-Man’s 40th anniversary and in a world first an Artificial Intelligence (AI) from Nvidia has remade the famous game, but it built the new game autonomously and without coding anything or using an underlying game engine like Unreal that’s behind almost all of today’s AAA games. Needless to say the experiment has huge ramifications for the way we make computer games in the future.

Pac-Man was originally designed by a nine person team at the Japanese company Namco and to make its version of the game Nvidia’s AI “watched” over 50,000 of the original before building its own.

One AI, one day, 50,000 game plays, one game made
 

GameGAN, the AI behind the game, is one of the first neural networks to tap into the power of so called Generative Adversarial Networks (GANs), the technology behind every other Creative Machine. In this type of system one network learns to recognise patterns within images and generate its own imagery while another adversarial network then tests them for authenticity and tries to distinguish which are “fake” and which are “real” before feeding its findings back into the system to help it improve the systems next run.

In this instance, Nvidia researchers did no game programming, but rather relied on GameGAN to examine Pac-Man libraries and then construct its own scenarios of the game. In other words, using nothing more than an AI the team managed to re-create the whole game, rules and all, from scratch.

"This is the first research to emulate a game engine using GAN-based neural networks," according to Seung-Wook Kim, the lead Nvidia researcher on the project. "We wanted to see whether the AI could learn the rules of an environment just by looking at the screenplay of an agent moving through the game. And it did."

While the researchers are naturally pleased with the results they see applications beyond gaming in the future. The system can be applied to robotics where machines will work side by side with humans in cooperative manufacturing ventures, for instance, and self-driving cars are another field ripe for research.

"We could eventually have an AI that can learn to mimic the rules of driving, the laws of physics, just by watching videos and seeing agents take actions in an environment," said Sanja Fidler, director of the Nvidia research lab in Toronto. "GameGAN is the first step toward that."

For Rev Lebaredian, vice president of simulation technology at Nvidia, it all comes down to simple observation.

"It learns all of these things just by watching… similar to how a human programmer can watch many episodes of Pac-Man on YouTube and infer what the rules of the games are and reconstruct them."

Nvidia says it will make the game available on its online AI Playground later this year.

311 Intelligence

What this means for your organisation

Behaviour can replace code.

GameGAN reproduced the rules of a game without any programming. Systems may be rebuilt from observation rather than specification. Engineering leaders should look for processes where behaviour is easier to show than to define.

Simulation gets cheaper.

Learned environments could replace hand-built simulators for training robots or vehicles. That cuts the cost of testing. Teams building simulations should test learned alternatives.

Ownership questions follow.

The system learned from tens of thousands of plays of someone else's game. Recreating a product by observation raises legal questions. Review how your own products could be copied this way.

Three questions for your next leadership meeting

  1. Which of our processes could be learned from observation?
  2. Could learned environments cut our simulation and testing costs?
  3. How protected are our products against being copied by observation?

The trends and technologies behind this story

From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.

Brief your board on AIA private briefing on what AI means for your organisation and what to do next. In person first, anywhere in the world.
Book a Briefing

Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.

FAQ

Why does this matter?

AI's that can watch something and then instinctively learn how to do it or re-create it have the potential to revolutionise everything and every industry.

Matthew Griffin

About the author

Matthew Griffin Founder, President and Futurist, 311 Institute

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."

Read full bio

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder, President and Futurist of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity programme, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.

What future do you need to see?

Choose one to get started on AI and intelligence and the future of your organisation.

Where should Matthew reply?

Takes 30 seconds. No obligation. Matthew replies quickly. Privacy

Tag Cloud

Dossier opens the 311 Starburst dossier for that technology or trend.

Sources and further reading

  1. Namco en.wikipedia.org
Book Matthew