OpenAI starts to roll out its AI Operator agent across the world
OpenAI is in a race to commercialise its software to avoid every big tech firms problem - having a great product but not enough paying customers to keep the funding going.
Key takeaways
- OpenAI said Operator will be available in most places where ChatGPT is available, apart from the EU, Switzerland, Norway, Liechtenstein, and Iceland.
- Operator runs on a separate browser window (that users can take control of at any time) to complete tasks.
Cite or link to this article
Griffin, M. (2025) 'OpenAI starts to roll out its AI Operator agent across the world', 311 Institute, 24 March. Available at: https://www.311institute.com/openai-starts-to-roll-out-its-ai-operator-agent-across-the-world/ (Accessed: 1 October 2026).
OpenAI said on Friday that it is rolling out Operator - its Artificial Intelligence (AI) agent that can perform tasks on behalf of users — for ChatGPT Pro subscribers in Australia, Brazil, Canada, India, Japan, Singapore, South Korea, the U.K., and more countries.
OpenAI said Operator will be available in most places where ChatGPT is available, apart from the EU, Switzerland, Norway, Liechtenstein, and Iceland.
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Operator, which launched in January in the U.S., is one of several “AI agent” tools on the market that can be instructed to do things like book tickets, make restaurant reservations, file expense reports, or shop on e-commerce websites - features that were first shown off with the Rabbit1 device more than a year ago.
The tool is currently only available to subscribers on the $200-per-month ChatGPT Pro plan. You can only use it via a dedicated web page, but the company has said it plans to make Operator available with all ChatGPT clients. Operator runs on a separate browser window (that users can take control of at any time) to complete tasks.
There’s ample competition in this space, with companies like Google, Anthropic, and Rabbit, now owned by HP, building agents that can perform similar tasks. However, Google’s project is still on a waitlist, Anthropic gives access to its agentic interface through an API, and Rabbit’s action model is only available to users who own its device.
FAQ
Why does this matter?
OpenAI is in a race to commercialise its software to avoid every big tech firms problem - having a great product but not enough paying customers to keep the funding going.
About the author
Matthew Griffin Founder, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
Read full bio
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Sources and further reading
- said x.com
- dedicated web page operator.chatgpt.com
Source: first published by the 311 Institute on 24 March 2025. Cite as: Griffin, M. (2025). OpenAI starts to roll out its AI Operator agent across the world. 311 Institute. https://www.311institute.com/openai-starts-to-roll-out-its-ai-operator-agent-across-the-world/
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