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Panasonic unveil an invisible TV that doubles as the heart of your connected home

Invisible TV's and electronics have been touted for years but now Panasonic have cracked it.

Key takeaways

  • Traditionally, OLED panels put a thin layer of plastic between two electrodes on top of a glass slab.
  • Because of this, when the electric signal disappears, the slab can look virtually transparent.
Cite or link to this article

Griffin, M. (2016) 'Panasonic unveil an invisible TV that doubles as the heart of your connected home', 311 Institute, 11 October. Available at: https://www.311institute.com/panasonic-unveil-an-invisible-tv-that-doubles-as-the-heart-of-your-connected-home/ (Accessed: 1 October 2026).

Since the arrival of flatscreen TVs back in the early 2000's there's not been a whole lot to get excited about in the world of televisions, after all, how many different ways can you improve what is ostensibly a slab of glass? First there was HD, then 3D, which flopped, then 4k and more recently 8k and smart TV's. Well, how about by making it almost invisible when you're not using it? And what if the new technology didn't just serve as a TV but could form one of the technological foundations of your new Connected Home? Or could replace the glass in your windows and scroll mood enhancing landscapes on demand, and much much more?

That's the thinking, some of it at least, with the latter being mine, behind a new prototype from Panasonic that's just been shown off at the CEATEC electronics expo in Japan this week. When switched on, it's just like a normal TV. When switched off it's as transparent as glass, meaning you can see the wall or shelving behind and while that's useful in itself, especially in smaller apartments it also means that the technology could have broader applications in the Connected Home and Internet of Everything arenas, acting as a central hub to control anything from an entire home to helping users run an entire office, and beyond.

Panasonic describes it as the "future of display screens" even though, as you might expect the company's staying tight lipped about the technology behind its transparent TV, just in case its competitors have something similar in mind but what we do know so far is that it is a glass panel embedded with a fine mesh. You can slide the panel around too, at least in Panasonic's demo clip, where the TV performs double duty glass pane of a cabinet.

Panasonic's Future of Living demo reel
 

Because it can be moved around, you can easily get at shelves behind it, or adjust the height of the display depending on who's watching and importantly, the screen uses the latest Organic Light Emitting Diode (OLED) technology, where each pixel lights itself, rather than being lit from behind.

Traditionally, OLED panels put a thin layer of plastic between two electrodes on top of a glass slab. Because of this, when the electric signal disappears, the slab can look virtually transparent.

OLED technology requires very little power too, which is why panels like this can be so thin and eventually, tech firms, such as LG,  are hoping to develop flexible OLED screens that you can bend or even roll away.

And this isn't just for your favourite crime drama or soap opera either, Panasonic's marketing spiel envisions people using the display to control smart home devices, play music, or maybe even set the mood with a series of themed images.

Panasonic originally showed off the technology at CES in Las Vegas earlier in the year, but the company's engineers say the latest version of their invisible television looks even more transparent when switched off, and brighter when switched on.

Unfortunately, despite the progress they're making, it looks like it won't be ready to buy for another three years or so, according to company representatives but at least that will give you plenty of time to save up for one.

311 Intelligence

What this means for your organisation

Any glass can become a screen.

A display that is clear when off can sit in cabinets, partitions or windows. Screens no longer need to dominate a room. Designers of homes, offices and shops gain new options.

The home hub moves to the wall.

The maker pitches the screen as a way to run devices and set the mood of a room. Whoever owns that display may own the connected home relationship. Device makers and platforms will compete for it.

Thin, self lit pixels make it practical.

Each pixel lights itself and uses little power, so panels can stay thin and clear. Flexible screens that bend or roll are the next step. Supply chains for glass and displays may begin to merge.

Three questions for your next leadership meeting

  1. Where could transparent screens add value in our buildings or stores?
  2. Who will own the customer relationship in the connected home?
  3. Should we partner with display makers on glass based products?

The trends and technologies behind this story

From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.

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Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.

FAQ

Why does this matter?

Invisible TV's and electronics have been touted for years but now Panasonic have cracked it.

Matthew Griffin

About the author

Matthew Griffin Founder, President and Futurist, 311 Institute

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."

Read full bio

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder, President and Futurist of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity programme, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.

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Sources and further reading

  1. the CEATEC electronics expo ceatec.com
  2. describes it news.panasonic.com
  3. OLED en.wikipedia.org

Source: first published by the 311 Institute on 11 October 2016. Cite as: Griffin, M. (2016). Panasonic unveil an invisible TV that doubles as the heart of your connected home. 311 Institute. https://www.311institute.com/panasonic-unveil-an-invisible-tv-that-doubles-as-the-heart-of-your-connected-home/

You are welcome to quote this article with credit and a link to the original.

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