Scientists discover a way to delete fears from the brain
Researchers are slowly unravelling the mysteries of the brain and how memories are formed, as we edge nearer to being able to delete memories from peoples minds we also get closer to knowing how to implant artificial memories too.
Key takeaways
- Some of us are afraid of spiders, loud noises, or heights, while others are afraid of driving, confined spaces or death.
- By nature, this type of therapy is not exactly pleasant, and its effects are not permanent so some patients will experience relapses down the road.
- The initial trial involved 17 healthy volunteers, who were shown computer images and given short electric shocks at the same time in order to form fear memories in their brains.
Cite or link to this article
Griffin, M. (2016) 'Scientists discover a way to delete fears from the brain', 311 Institute, 23 November. Available at: https://www.311institute.com/scientists-discover-a-way-to-delete-fears-from-the-brain/ (Accessed: 1 October 2026).
All of us have fears. Some of us are afraid of spiders, loud noises, or heights, while others are afraid of driving, confined spaces or death.
Fear comes in all shapes and sizes. Sometimes it's rational and sometimes it's irrational. But now imagine a world where you can visit a doctor, or a therapist, and have those fears erased from your brain.
Conventional wisdom suggests that you should face your fears head on but I'm not always sure that throwing someone into a vat of spiders is good therapy. Fortunately though by using a combination of artificial intelligence (AI) and neuroscience, an international team of researchers have come up with a way to eliminate specific fears from the brain without the subject actually needing to confront them - an approach that could offer more comfortable ways of treating phobias and post-traumatic stress disorders.
According to the National Institute of Mental Health, 18 percent of US adults are diagnosed with a fear or anxiety disorder each year and while our understanding about how the brain creates long term memories is progressing we still rely on older, more traditional techniques to "conquer" our fears. A typical approach to treating such fear-related conditions is what is known as "Exposure therapy," where subjects are made to face their fears in a safe environment, conditioning the brain to embrace the low level or entire absence of any real danger. So somebody with a fear of flying may be shown photo after photo of airplanes, or somebody with arachnophobia may be shown images of spiders. The idea is that through repetition, the anxious response to these cues is gradually erased from the brain.
But the approach does have its flaws. By nature, this type of therapy is not exactly pleasant, and its effects are not permanent so some patients will experience relapses down the road. This has lead scientists to explore different ways to enhance the effectiveness of treatment, or, as in this case, take different approaches altogether.
The new technique developed by neuroscientists at the University of Cambridge, in collaboration with US and Japanese researchers, falls into the latter category and they claim that their approach enables fear memories to be removed from the brain without them ever needing to be triggered in the patient.
Here's how it works.
It revolves around a new method of identifying fear memories in the brain that the team has dubbed "Decoded Neurofeedback." The technique uses image recognition methods powered by AI to monitor and recognize complex brain patterns representing particular fear memories - something which isn't too dissimilar to a recent, albeit admittedly slightly freaky, brainwave based biometric security breakthrough. The initial trial involved 17 healthy volunteers, who were shown computer images and given short electric shocks at the same time in order to form fear memories in their brains.
"When we induced a mild fear memory in the brain, we were able to develop a fast and accurate method of reading it using the AI algorithms we'd built," said Dr Ben Seymour from the University of Cambridge, "the challenge then was to find a way to reduce or remove the fear memory, without ever consciously evoking it."
Armed with their new, fast-acting pattern recognition software, the team noticed that even when the subjects were resting, traces of the shock-induced fear memory patterns would still make fleeting appearances. And because the subjects weren't even consciously aware of them, these flashes represented the perfect opportunity for the researchers to undermine their meaning. So each time a pattern was detected, the patients were handed small sums of cash - did I mention I have lots of fears, maybe I should be a test subject... they were then told that the amount of money they were earning was linked to their brain activity, but they weren't told exactly how, and this process was repeated over three days. By the end, it seemed that the brains had been reconfigured to associate those fear memories with something much more positive. The team reinforced this by then showing the subjects the computer images originally linked to the shocks.
"Remarkably, we could no longer see the typical fear skin-sweating response," says Dr Ai Koizumi, from the Advanced Telecommunicatons Research Institute International, Kyoto, "nor could we identify enhanced activity in the amygdala – the brain's fear centre. This meant that we'd been able to reduce the fear memory without the volunteers ever consciously experiencing the fear memory in the process."
The researchers note that 17 is a pretty small sample size, but the promising results of the initial study have them hopeful that with further development, the technique could evolve into a clinical treatment for fear-related disorders.
"To apply this to patients, we need to build a library of the brain information codes for the various things that people might have a pathological fear of, say, spiders," says Seymour, "then, in principle, patients could have regular sessions of Decoded Neurofeedback to gradually remove the fear response these memories trigger."
Sounds great doesn't it? But for all of you sales people out there the bad news is that it doesn't look like the new treatment will work on your fear of sales targets... there... is... no... cure. Everything else though? Curable - apparently.
FAQ
Why does this matter?
Researchers are slowly unravelling the mysteries of the brain and how memories are formed, as we edge nearer to being able to delete memories from peoples minds we also get closer to knowing how to implant artificial memories too.

About the author
Matthew Griffin Founder, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Sources and further reading
- National Institute of Mental Health nimh.nih.gov
- University of Cambridge cam.ac.uk
- Advanced Telecommunicatons Research Institute International atr.jp
Source: first published by the 311 Institute on 23 November 2016. Cite as: Griffin, M. (2016). Scientists discover a way to delete fears from the brain. 311 Institute. https://www.311institute.com/scientists-discover-a-way-to-delete-fears-from-the-brain/
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