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Dyson’s massive Strawberry farm ferris wheel boosts yields by 250 percent

Extreme weather keeps ruining crops so James Dyson has created a new ferris wheel to grow more strawberries on his farm faster.

Key takeaways

  • The company’s 26-acre glasshouse in Lincolnshire is already home to over 1.2mn strawberry plants, which are grown all year round to produce some 1,250 tonnes of high-quality British strawberries.
  • To maximise efficiency and crop quality further, the business has just finished a trial of its new Hybrid Vertical Growing System, which it said boosted yields by 250 per cent while optimising the quality of the fruit.
  • The glasshouse is adjacent to one of Dyson Farming’s anaerobic digesters, which enables the year-round strawberry production.
Cite or link to this article

Griffin, M. (2025) 'Dyson’s massive Strawberry farm ferris wheel boosts yields by 250 percent', 311 Institute, 14 July. Available at: https://www.311institute.com/dysons-massive-strawberry-farm-ferris-wheel-boosts-yields-by-250-percent/ (Accessed: 1 October 2026).

We’ve seen lots of odd things happening to strawberries in the past such as being imprinted with trackable edible electronics, being 4D printed, and picked by robots … but now as the humble strawberry plant continues to be the futures experimental fruit after Dyson Farming announced that they’ve completed a trial that boosted British strawberry yields by 250 percent using revolutionary technology.

The company’s 26-acre glasshouse in Lincolnshire is already home to over 1.2mn strawberry plants, which are grown all year round to produce some 1,250 tonnes of high-quality British strawberries.

To maximise efficiency and crop quality further, the business has just finished a trial of its new Hybrid Vertical Growing System, which it said boosted yields by 250 per cent while optimising the quality of the fruit.

See it in action

Rather than arranging the strawberries in simple rows, Dyson’s system arranges them on vast, 5.5m high ferris wheel-like structures which rotate the strawberry plants, making use of the full height of the glasshouse and dramatically increasing the number of strawberry plants that can be planted in the same area.

Two aluminium rigs, each bigger than two double-decker buses placed end to end, rotate the trays of strawberry plants to ensure they get optimal exposure to natural light while also supplementing them with LED light when daylight levels are lower in the winter months.

A continuous and novel irrigation and drainage system ensures root health is never compromised, the company added. The development adds to the technology in the glasshouse, which already features advanced robots that select and pick only the ripest fruit using machine vision, physical manipulation and robotic secateurs.

Other robots glide on rails next to the plants, shining UV light on them at night to prevent mould growth and ensure the health of the crop. And instead of using pesticides and insecticides, robots distribute insect predators to tackle aphids through the year.

The glasshouse is adjacent to one of Dyson Farming’s anaerobic digesters, which enables the year-round strawberry production. Crops from the surrounding fields are fed into the digester and broken down by mico-organisms, creating gas which drives a generator providing both electricity that powers the equivalent of 10,000 homes, and heat which is piped into the glasshouse, along with CO2, to provide optimal growing conditions.

The waste digestate goes back onto the land as organic fertiliser to increase crop yields.

Robert Kyle, Dyson engineer, said: “We designed and built every aspect of the Hybrid Vertical Growing System ourselves, it has been a painstaking labour of love over the past 12 months. We’ve built the biggest machines in Dyson’s history and filled them with 6,000 strawberry plants.

“Slowly rotating, with a highly sophisticated and novel drainage system, they have been extremely happy plants producing wonderfully sweet fruit.”

Daniel Cross, from Dyson Farming, added: “The trial shows how the yields of delicious, high-quality fruit grown vertically under glass in the right conditions can be significantly increased. This need not only apply to strawberries. There is much more we can do and the precision that Dyson engineers bring to their testing and improvement is unlike anything I have ever seen in farming before.”

311 Intelligence

What this means for your organisation

Height is now a farming asset.

Dyson used the full 5.5m height of its glasshouse instead of flat rows. The same floor area now holds far more plants. Any grower paying for covered space should ask how much of that volume sits unused.

Weather risk pushes growers indoors.

Extreme weather keeps ruining crops, and a controlled glasshouse gives growers a way to plan output through the year. Dyson pairs natural light with LED light in winter. The lesson is to make supply less dependent on the season.

Energy and robots form one system.

The glasshouse takes heat and CO2 from a nearby digester, and robots pick fruit, treat mould and release insect predators. The yield gain came from many parts working together. Copying one part alone is unlikely to give the same result.

Three questions for your next leadership meeting

  1. Which of our growing or storage space is built wide but not tall?
  2. How exposed is our supply to extreme weather, and what is our fallback?
  3. Could waste heat or by-products from our sites feed a growing operation?

The trends and technologies behind this story

From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.

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Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.

FAQ

Why does this matter?

Extreme weather keeps ruining crops so James Dyson has created a new ferris wheel to grow more strawberries on his farm faster.

Matthew Griffin

About the author

Matthew Griffin Founder, President and Futurist, 311 Institute

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."

Read full bio

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder, President and Futurist of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity programme, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.

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Source: first published by the 311 Institute on 14 July 2025. Cite as: Griffin, M. (2025). Dyson’s massive Strawberry farm ferris wheel boosts yields by 250 percent. 311 Institute. https://www.311institute.com/dysons-massive-strawberry-farm-ferris-wheel-boosts-yields-by-250-percent/

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