311 Institute codex
How close are we to disrupting a whole industry in a day?
The rate of global disruption is accelerating. With creative machines and AI-driven autonomous companies in an increasingly digital and connected world, we can now see a point where global industries could be disrupted in a single day.
In short
The Future of Exponential Disruption is an 89-page codex by Matthew Griffin, Founder, President and Futurist of the 311 Institute, that explains why disruption is accelerating exponentially and how close we are to disrupting whole industries in a day. The second edition, published in January 2022, covers exponential technologies, megatrends, creative machines and how to build exponential enterprises.
Who it is for: It is for CEOs, boards, strategy and innovation teams who need to see disruption coming, adapt to it and lead it.
Disruption is going exponential
Ask almost anyone and they will tell you disruption is faster now than a decade ago, and that it will be faster still in another decade.
What many people don't realise is that as the world becomes more digital and connected, and machines more creative and intelligent, disruption will not just accelerate. It will accelerate exponentially.
What you will explore
What is accelerating disruption, and why.
How whole industries could be disrupted in a single day.
How to see disruption coming, navigate it and lead it.
Key findings
Bring the codex to your organisation
Book a keynote session, executive briefing or foresight workshop session built on The Future of Exponential Disruption. Or start with a free 15-minute expert call.
Questions and answers
Disruptive innovation is the creation of new products, services or business models that displace the status quo of an organisation or a whole industry. The codex argues that as exponential technologies become digitised, democratised, decentralised and demonetised, individuals as well as corporations can now find valuable problems, innovate solutions and take them global faster than ever before.
Disruption is accelerating because products are increasingly digital, society is increasingly connected and powerful technologies are easier and cheaper to access. The codex shows the average time to disrupt a global industry falling from 90 years to just a few years over the past century, with creative machines and autonomous organisations set to accelerate it further.
The codex argues we are approaching that point. It uses Facebook's Libra cryptocurrency, launched in June 2019, as an example: had regulators approved it, hundreds of millions of people could have been using it the same day. Add creative machines and autonomous companies, and Matthew Griffin sees industries being disrupted within hours and days.
Creative machines are AI systems that can design and innovate new products in virtual simulation, then manufacture them in real time on demand, for example using 3D printing. The codex says they can produce everything from content and software to batteries, cars, clothing, computer chips and drugs, and are already accelerating hardware innovation by up to 99% or more.
The Future of Exponential Disruption was written by Matthew Griffin, Founder, President and Futurist of the 311 Institute and author of the Codex of the Future series. The second edition was published in January 2022 and runs to 89 pages. Its companion codex, The Future of Innovation and Creativity, explores creative machines in more depth.
The codex is free to download as a PDF after a short form on this page. The 311 Institute also runs keynote sessions, executive briefings and foresight workshops on exponential disruption, helping leadership teams understand the forces accelerating change in their industry and what they can do to prepare for it.
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