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Meet Lia, Soul Machine’s scarily lifelike digital human that reacts to your emotions

As AI and avatars improve in time they'll be better at understanding your emotions than your partner.

Key takeaways

  • A quick preview of Lia The digital humans name in this case, called Lia, uses web cams in laptops and other devices to see the users she’s interacting with and get a better sense of their mood and emotions.
  • The more Lia interacts with real people, the better she will get at reading people’s emotions.
  • The brain behind Lia is Mark Sagar, professor at the University of Auckland and CEO of Soul Machines.
Cite or link to this article

Griffin, M. (2019) 'Meet Lia, Soul Machine’s scarily lifelike digital human that reacts to your emotions', 311 Institute, 27 December. Available at: https://www.311institute.com/meet-lia-soul-machines-scarily-lifelike-digital-human-that-reacts-to-your-emotions/ (Accessed: 1 October 2026).

Have you ever dreamt of gazing into the eyes of a chatbot or avatar while explaining your frustration with a company’s product or service? Yes, me too, and now you’re in luck thanks to Soul Machines, an ambitious New Zealand startup who’s been creating so called digital humans, like Will who’s now taught over 250,000 children about renewable energy, and Eva who’s now working multiple jobs as a customer service advisor at Daimler, as well as at Natwest Bank in the UK where she’s advising customers about mortgages.

For its next act though the company, who’s behind some of the most advanced digital humans, such as Baby X one of the most realistic digital babies on the planet who has his own neural network brain, has created an avatar that can not only portray human emotions, but also read human facial expressions as Soul Machine’s closes in on its goal to take chatbot services to the next level by “helping humanise the interaction between man and machine”, basically by making them more realistic and human like. And, as you can see from the links and projects, they’re succeeding.

A quick preview of Lia
 

The digital humans name in this case, called Lia, uses web cams in laptops and other devices to see the users she’s interacting with and get a better sense of their mood and emotions. Soul Machines call this “Emotional Intelligence” or EI, which allows avatars like Lia to connect with people on a more subtle emotional level.

And just like AI, EI can learn through experience. The more Lia interacts with real people, the better she will get at reading people’s emotions. If a user changes his tone or facial expression, Lia will be able to pick up on that and adjust her answers to better fit the user’s emotional state.

The brain behind Lia is Mark Sagar, professor at the University of Auckland and CEO of Soul Machines. Sagar is no novice when it comes to realistic facial animations and has even won academy awards for his work on facial motion capture techniques in Avatar and King Kong.

Sagar’s expertise makes Lia incredibly life-like, almost to the point where it gets kind of creepy. But fear not, Lia is actually pretty nice. She doesn’t want to start a robot rebellion or kill all humans. Instead, she has dedicated her “life” to helping people with disabilities.

Lia, who is voiced by none other than the amazingly talented Cate Blanchett, was developed for the Australian government to improve services for people with disabilities. Lia helps users access the National Disability Insurance Scheme (NDIS) and find the information they need as well as improving their experience of the system.

People with disabilities often have a hard time dealing with the bureaucracy of NDIS due to its complexity and slowness. Lia was created to fix all that and make a more human service available anytime and anywhere, and the possibilities of a project of this nature are obviously relatively endless so you can expect a lot more from Lia and her digital colleagues in the future.

311 Intelligence

What this means for your organisation

Service avatars now read mood.

Lia uses a webcam to see the user and judge their emotional state. If the tone or facial expression changes, she adjusts her answers. Soul Machines calls this Emotional Intelligence, and it improves with experience.

Digital staff already work in public.

Eva advises customers at Daimler and at Natwest Bank, and Will has taught over 250,000 children about renewable energy. Lia helps people reach the National Disability Insurance Scheme. Emotion tracking is rated Act now, with wide use expected by 2027.

Keep a human route open.

Digital humans are expected to see wide use by 2035. Firms are also keeping human agents alongside automation as customers ask for a real person. Plan for both, and test where a lifelike face helps and where it unsettles people.

Three questions for your next leadership meeting

  1. Where in our service does reading customer emotion help, and where does it feel intrusive?
  2. How will customers reach a real person when a digital human cannot help?
  3. What consent and data rules should apply when a webcam reads faces?

The trends and technologies behind this story

From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.

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Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.

FAQ

Why does this matter?

As AI and avatars improve in time they'll be better at understanding your emotions than your partner.

Matthew Griffin

About the author

Matthew Griffin Founder, President and Futurist, 311 Institute

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."

Read full bio

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder, President and Futurist of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity programme, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.

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Sources and further reading

  1. National Disability Insurance Scheme ndis.gov.au

Source: first published by the 311 Institute on 27 December 2019. Cite as: Griffin, M. (2019). Meet Lia, Soul Machine’s scarily lifelike digital human that reacts to your emotions. 311 Institute. https://www.311institute.com/meet-lia-soul-machines-scarily-lifelike-digital-human-that-reacts-to-your-emotions/

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