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Perplexity AI launches Comet their AI powered internet browser

As US law makers look set to force Google to ditch Chrome more AI companies are launching their own rival browsers.

Key takeaways

  • The company’s backers included SoftBank, Nvidia and Amazon founder Jeff Bezos and the company had a valuation of $520 Million early in 2024.
  • In January, the global average daily visits to Google were up 1% to 2.7 Billion from December and down just 1% year over year, according to the report.
  • Last month, visits to ChatGPT were up 4% month over month and 148% year over year to 128 million globally.
Cite or link to this article

Griffin, M. (2025) 'Perplexity AI launches Comet their AI powered internet browser', 311 Institute, 3 April. Available at: https://www.311institute.com/perplexity-ai-launches-comet-their-ai-powered-internet-browser/ (Accessed: 1 October 2026).

Artificial Intelligence (AI)-powered search engine Perplexity AI is planning on launching its own web browser as a follow on to the launch of it’s Google wanna-be-killer search engine. The company said in a post on X that the browser, dubbed Comet, was “Coming soon,” and invited people to sign up on a waitlist in a reply.

“Just like Perplexity reinvented search, we’re also reinventing the browser,” a Perplexity spokesperson told reporters via E-Mail, adding “Stay tuned for updates.”

The company said in October that its search engine served over 100 million queries per week.

“Perplexity now serves over 100M queries every week,” Perplexity CEO Aravind Srinivas wrote in a post on X at the time. “Next stop: 100M+ queries every day.”

In December, Perplexity reportedly closed a $500 million funding round, tripling the startup’s valuation to $9 billion. The company’s backers included SoftBank, Nvidia and Amazon founder Jeff Bezos and the company had a valuation of $520 Million early in 2024. During that summer, it was valued at $3 billion.

In November, the company also introduced an AI-powered shopping assistant for US consumers. Through Buy With Pro, shoppers can research and purchase products, Perplexity said in a blog post.

“It marks a big leap forward in how we serve our users, empowering seamless native actions right from an answer,” the company said in the post. “Shopping online just got 10x easier and fun.”

The feature is only available to Perplexity Pro users in the US. It lets users check out on the company’s website or app for select products from select merchants, according to the post. Consumers who save their shipping and billing information on the portal can use a one-click checkout option. Additionally, Perplexity unveiled a visual search tool called Snap to Shop, which helps consumers find an item by uploading a photo. Snap to Shop will display relevant products based on the photo, with no need for a product description or name, according to the post.

In other search engine news, a recent Bank of America Global Research report found that global daily visits to Google search are “Stable” despite the surge in the number of AI-powered chatbots like ChatGPT, Perplexity, and Claude.

In January, the global average daily visits to Google were up 1% to 2.7 Billion from December and down just 1% year over year, according to the report. The daily visits include desktop and mobile searches.

Google’s continued search engine dominance comes as AI chatbots continue to grow in popularity. Last month, visits to ChatGPT were up 4% month over month and 148% year over year to 128 million globally.

311 Intelligence

What this means for your organisation

Search is shifting to answers.

People increasingly get answers from AI rather than lists of links. Browsers built around AI deepen that shift. Brands must be visible in AI answers, not just search results.

Buying moves into the answer.

One-click checkout and photo search let users buy without visiting a retailer's site. That cuts the path from question to purchase. Retailers should test how their products appear in AI shopping tools.

Google is not losing yet.

Daily visits to Google remain stable despite AI chatbots. Change may be gradual, then sudden. Spread your discovery strategy across both channels.

Three questions for your next leadership meeting

  1. How visible are our products in AI answers today?
  2. What happens to our sales if buying moves inside AI tools?
  3. How should we split effort between search and AI discovery?

The trends and technologies behind this story

From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.

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Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.

FAQ

Why does this matter?

As US law makers look set to force Google to ditch Chrome more AI companies are launching their own rival browsers.

Matthew Griffin

About the author

Matthew Griffin Founder, President and Futurist, 311 Institute

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."

Read full bio

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder, President and Futurist of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity programme, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.

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Sources and further reading

  1. Perplexity AI perplexity.ai
  2. post x.com
  3. Aravind srinivas 16051987 linkedin.com
  4. post x.com
  5. SoftBank softbank.jp
  6. En us nvidia.com
  7. Amazon aboutamazon.com
  8. Shop like a pro perplexity.ai
  9. What is perplexity pro perplexity.ai
  10. report business.bofa.com

Source: first published by the 311 Institute on 3 April 2025. Cite as: Griffin, M. (2025). Perplexity AI launches Comet their AI powered internet browser. 311 Institute. https://www.311institute.com/perplexity-ai-launches-comet-their-ai-powered-internet-browser/

You are welcome to quote this article with credit and a link to the original.

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