Apple report says powerful AI models aren’t reasoning at all
Reaching AGI largely depends on AI being able to reason in the same way as humans - but according to Apple AI models are still brute forcing pattern recognition instead.
Key takeaways
- Apple – the company behind the notoriously awful Siri Artificial Intelligence (AI) bot - has claimed that new-age AI reasoning models might not be as smart as they have been made out to be.
- Apple claimed that these models simply memorise patterns really well, but when the questions are altered or the complexity increased, they collapse altogether.
- Instead of the same old math tests, the models were presented with cleverly constructed puzzle games such as Tower of Hanoi, Checker Jumping, River Crossing, and Blocks World.
Cite or link to this article
Griffin, M. (2025) 'Apple report says powerful AI models aren’t reasoning at all', 311 Institute, 16 June. Available at: https://www.311institute.com/apple-report-says-powerful-ai-models-arent-reasoning-at-all/ (Accessed: 1 October 2026).
Apple – the company behind the notoriously awful Siri Artificial Intelligence (AI) bot - has claimed that new-age AI reasoning models might not be as smart as they have been made out to be. In a study titled, The Illusion of Thinking: Understanding the Strengths and Limitations of Reasoning Models via the Lens of Problem Complexity, the tech giant controversially claimed that reasoning models like Claude, DeepSeek-R1, and o3-mini do not actually reason at all.
Apple claimed that these models simply memorise patterns really well, but when the questions are altered or the complexity increased, they collapse altogether. In simple terms, the models work great when they are able to match patterns, but once patterns become too complex, they fall away.
"Through extensive experimentation across diverse puzzles, we show that frontier Large Reasoning Models (LRMs) face a complete accuracy collapse beyond certain complexities," the study highlighted.
"Moreover, they exhibit a counter-intuitive scaling limit: their reasoning effort increases with problem complexity up to a point, then declines despite having an adequate token budget," it added.
For the study, the researchers flipped the script on the type of questions that reasoning models usually answer. Instead of the same old math tests, the models were presented with cleverly constructed puzzle games such as Tower of Hanoi, Checker Jumping, River Crossing, and Blocks World.
Each puzzle had simple, well-defined rules, and as the complexity was increased (like more disks, more blocks, more actors), the models needed to plan deeper and reason longer. The findings revealed three regimes: low complexity - regular models actually win, medium complexity - thinking models show some advantage, and high complexity - everything breaks down completely.
Apple reasoned that if the reasoning models were truly 'reasoning', they would be able to get better with more computing power and clear instructions. However, they started hitting walls and gave up, even when provided solutions.
"When we provided the solution algorithm for the Tower of Hanoi to the models, their performance on this puzzle did not improve," the study stated, adding: "Moreover, investigating the first failure move of the models revealed surprising behaviours. For instance, they could perform up to 100 correct moves in the Tower of Hanoi but fail to provide more than 5 correct moves in the River Crossing puzzle."
With talks surrounding human-level AI arriving as soon as next year, popularly referred to as Artificial General Intelligence (AGI), Apple's study suggests that we might be further away from realising AGI than the big giants in the industry say … so we’ll see who’s right.
FAQ
Why does this matter?
Reaching AGI largely depends on AI being able to reason in the same way as humans - but according to Apple AI models are still brute forcing pattern recognition instead.

About the author
Matthew Griffin Founder, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Sources and further reading
- Illusion of thinking machinelearning.apple.com
Source: first published by the 311 Institute on 16 June 2025. Cite as: Griffin, M. (2025). Apple report says powerful AI models aren’t reasoning at all. 311 Institute. https://www.311institute.com/apple-report-says-powerful-ai-models-arent-reasoning-at-all/
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