Invited by Jason and Alison at AVEVA, the industrial enterprise software company, for the second time in two years, to keynote its first in person sales conference since the pandemic, in Orlando, Florida.
Matthew GriffinFounder, President and Futurist, 311 Institute
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Jason and Alison at AVEVA, the industrial enterprise software company, asked Matthew to be their keynote for the second time in as many years, this time at AVEVA's first annual in person sales conference since the pandemic, held in Orlando, Florida.
The hybrid Go Beyond event put more than 3,000 employees in the Orlando Hilton's ballroom, with as many again watching virtually. It nearly did not happen: when Omicron appeared a couple of months before kick off, many directors doubted it could go ahead. It did, with the aim of giving executives and sales teams the tools and thinking to have new conversations with their customers.
"Bio-manufacturing, Meta Twins, and quantum chemistry are set to change everything from incumbents' operating models to R&D strategies."Matthew Griffin, Orlando, June 2022
Matthew's keynote, aptly titled Go Beyond, took the audience through the future of AVEVA's core industries: chemicals, energy, power, smart cities and utilities, along with the wider trends changing business, culture and society.
In chemicals, he showed how bio-manufacturing, Meta Twins and quantum chemistry are set to change incumbents' operating models and R&D strategies. In energy and utilities, he covered the global energy transition, new power generation technologies, Virtual Power Plants, and the decentralisation and disruption of the industry.
He then looked at the future of manufacturing, including customisation and personalisation, Dark Factories and the trend of Continuous Innovation, and closed on smart cities: the need for city wide operating systems, climate resilient infrastructure, and the impact of autonomous mobility on city operations and services. The sales teams left with new material for conversations across every industry they sell into.
311 Intelligence
What this means for your leadership team
Chemistry is changing the model.
Bio-manufacturing, Meta Twins and quantum chemistry are set to alter how incumbents operate and how they run R&D. Bio-manufacturing is already at a TRL of 9, with wide use expected by 2036. Leaders in chemicals should test their operating assumptions now.
Energy is becoming decentralised.
The session pointed to the global energy transition, new power generation and Virtual Power Plants. Virtual power stations link many small assets by software, and 311 expects wide use by 2030. Utilities and their suppliers need a view on what a decentralised system does to their role.
Cities and factories need new plans.
Dark Factories and Continuous Innovation change how products get made. Smart cities need city wide operating systems, climate resilient infrastructure and a plan for autonomous mobility. Each of these asks suppliers to sell outcomes and not only equipment.
Three questions for your next leadership meeting
Which of our products assume a centralised energy system?
How would bio-manufacturing change our customers' R&D plans?
Are our sales teams ready for conversations outside their own industry?
The trends and technologies behind this session
From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.
What does the Go Beyond session mean for organisations?
It says that change is arriving in chemicals, energy, manufacturing and cities at the same time. Organisations that serve these sectors need fresh customer conversations. They also need operating models that can adjust as those sectors shift.
How does bio-manufacturing relate to this session?
Matthew named it as a force changing incumbents' operating models and R&D strategies in chemicals. 311 rates it TRL 9, with wide use expected by 2036 and an action of Watch.
How do virtual power stations relate to this session?
They fit the decentralisation of energy and utilities that Matthew described. 311 sets wide use at 2030 and an action of Prepare, so planning should start before then.
How can 311 brief our leadership team on this?
311 offers a private executive briefing or leadership workshop, tailored to your sector. Sessions are held in person first.
Bring this to your leadership teamA private executive briefing or leadership workshop, tailored to your sector. In person first, anywhere in the world.
Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s session and 311 data.
If Matthew gave this session today
Hundreds of emerging technologies, and what they mean.
The Future of Exponential Technology Codex covers hundreds of emerging technologies and their implications for industry and society. It is the reference behind the shifts in chemicals, energy, manufacturing and cities this keynote walked through.
