Google introduces AI Mode in India to change the search experience

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By Matthew Griffin Intelligence and the Senses 5th July 2025

WHY THIS MATTERS IN BRIEF

Search engines are now becoming Answer engines, turning SEO and discovery on their heads.

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Google Search – with Artificial Intelligence (AI) overviews – is now more of an Answer Engine than a search engine which is just one reason why websites have seen a precipitous 34% drop in traffic as the world of discovery and search is tipped on its head.

While Google still has a lion’s share in the search market, people have started using chat-based AI tools like ChatGPT and Perplexity more in their daily lives. With AI mode, Google wants users who prefer that kind of interface to use its own product.

Apart from AI mode, Google has been pushing products such as AI overviews, which summarize query results for you, in search. The company said in April that more than 1.5 billion people are using AI overviews across the globe. Earlier this month, the Wall Street Journal reported that Google’s AI features are hurting publishers, which have seen traffic drop-offs from organic search.

Matthew Griffin / About Author

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.