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Canadian gamers made an intriguing dynamic VR game with interactive AI characters

As AI improves it's going to open up a whole new realm of dynamic entertainment where the content creates itself on the fly, and where the characters are "alive" and "dynamic."

Key takeaways

  • The square faced, three legged alien shoves and jostles to get at the enormous plant taking over its tiny planet.
  • Agence, a short interactive Virtual Reality (VR) film from Toronto-based studio Transitional Forms and the National Film Board of Canada, won’t be breaking any box office records.
  • Gagliano previously won the first-ever Emmy for a VR experience in 2015.
Cite or link to this article

Griffin, M. (2020) 'Canadian gamers made an intriguing dynamic VR game with interactive AI characters', 311 Institute, 13 December. Available at: https://www.311institute.com/canadian-game-makers-made-a-dynamic-vr-game-with-interactive-ai-characters/ (Accessed: 1 October 2026).

The square faced, three legged alien shoves and jostles to get at the enormous plant taking over its tiny planet. But each bite just makes the forbidden fruit grow bigger. Suddenly the plant’s weight flips the whole sphere upside down and all the little creatures drop into space. Quick! Reach in and catch one!

Agence, a short interactive Virtual Reality (VR) film from Toronto-based studio Transitional Forms and the National Film Board of Canada, won’t be breaking any box office records. Falling somewhere in the no-man’s-land between movies and video games, it may struggle to find an audience at all. But as the first example of a film that uses Artificial Intelligence (AI) and reinforcement learning to control its animated characters – it’s also likely to be a glimpse into the future of both gaming and filmmaking where, increasingly, AI’s not only take more control of the creative process but also change the videos and storylines on the fly in accordance with the viewers viewing habits and preferences.

“I am super passionate about artificial intelligence because I believe that AI and movies belong together,” says the film’s director, Pietro Gagliano.

Gagliano previously won the first-ever Emmy for a VR experience in 2015. Now he and producer David Oppenheim at the National Film Board of Canada are experimenting with a kind of storytelling they call dynamic film that, FYI, also goes under the moniker of “procedural content” – a new and game changing emerging megatrend in the media and entertainment biz.

“We see Agence as a sort of silent-era dynamic film,” says Oppenheim. “It’s a beginning, not a blockbuster.”

Agence was debuted at the Venice International Film Festival last month and was released this week to watch/play via Steam, an online video-game platform. The basic plot revolves around a group of creatures and their appetite for a mysterious plant that appears on their planet. Can they control their desire, or will they destabilize the planet and get tipped to their doom? Survivors ascend to another world. After several ascensions, there is a secret ending, says Oppenheim.

See the game play

Gagliano and Oppenheim want viewers to have the option of sitting back and watching a story unfold, with the AI characters left to their own devices, or getting involved and changing the action on the fly. There’s a broad spectrum of interactivity, says Gagliano: “A lot of interactive films have decision moments, when you can branch the narrative, but I wanted to create something that let you transform the story at any point.”

A certain degree of interactivity comes from choosing the type of AI that controls each character. You can make some use rule-based AI, which guides the character using simple heuristics—if this happens, then do that. Then you can make others become reinforcement-learning agents trained to seek rewards however they like, such as fighting for a bite of the fruit. Characters that follow rules stick closer to Gagliano’s direction; RL agents inject some chaos.

But you can also lean in. Using VR controls or a game pad, you can grab characters and move them around, plant more giant flowers, and help balance the planet. The characters carry on with their business around you, seeking their rewards as best they can.

The film got some interest in Venice, says Oppenheim: “A lot of people come looking for that mix of story and interactivity. Introducing AI into the mix was something that people responded really well to.”

Gagliano’s mother also likes it. When he showed it to her, she spent the whole time breaking up fights between the creatures.

“She was like, ‘You behave! You go back here and you play nicely,’” he says. “That was a storyline I wasn't expecting.”

But people expecting a game have had a cooler response. “Gamers treat it more as a puzzle,” says Oppenheim. And the short running time and lack of challenge have put off some online reviewers as you can see from the above video.

Still, the pair see Agence as a work in progress. They want to collaborate with other AI developers to give their characters different desires, which would lead to different stories. In the long run, they think, they could use AI to generate all parts of a film, from character behaviour to dialogue to entire environments. It could create surprising, dreamlike experiences for all of us, says Oppenheim – ones without beginning or end as we edge ever closer to a world where AI helps produce infinite procedural content on the fly that includes everything from games and podcasts, to, one day, blockbuster movies.

FAQ

Why does this matter?

As AI improves it's going to open up a whole new realm of dynamic entertainment where the content creates itself on the fly, and where the characters are "alive" and "dynamic."

Matthew Griffin

About the author

Matthew Griffin Founder, 311 Institute

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."

Read full bio

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.

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Sources and further reading

  1. Venice International Film Festival labiennale.org
  2. Agence store.steampowered.com

Source: first published by the 311 Institute on 13 December 2020. Cite as: Griffin, M. (2020). Canadian gamers made an intriguing dynamic VR game with interactive AI characters. 311 Institute. https://www.311institute.com/canadian-game-makers-made-a-dynamic-vr-game-with-interactive-ai-characters/

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