Many companies that trialled a four day work week decide to stick with it
What if the secret to a great work life balance was a four not five day work week?
Key takeaways
- Dozens of British employers trialling a four-day working week have mostly decided to stick with it after a pilot hailed as a breakthrough by campaigners for better work-life balance.
- The trial is the largest in the world according to Autonomy, a British-based research organisation which published the report alongside a group of academics and with backing from New Zealand-based group 4 Day Week Global.
- Microsoft piloted it in Japan for a month in 2019 while consumer goods giant Unilever carried out a year-long trial in New Zealand in 2020.
Cite or link to this article
Griffin, M. (2024) 'Many companies that trialled a four day work week decide to stick with it', 311 Institute, 9 March. Available at: https://www.311institute.com/many-companies-that-trialled-a-four-day-work-week-decide-to-stick-with-it/ (Accessed: 1 October 2026).
Dozens of British employers trialling a four-day working week have mostly decided to stick with it after a pilot hailed as a breakthrough by campaigners for better work-life balance.
Employees at 61 companies across Britain worked an average of 34 hours across four days between June and December 2022, while still earning their existing salary, and of those, 56 companies, or 92%, opted to continue with the four day work week, 18 of them permanently.
The trial is the largest in the world according to Autonomy, a British-based research organisation which published the report alongside a group of academics and with backing from New Zealand-based group 4 Day Week Global.
The Future of Work keynote, by Futurist Matthew Griffin
While the findings may be interesting for companies struggling for talent, other surveys show very few other British employers plan a four-day week soon.
The Autonomy trial covered 2,900 staff in total across different sectors, ranging from finance company Stellar Asset Management to digital manufacturer Rivelin Robotics and a fish-and-chip shop in the coastal town of Wells-next-the-sea. The majority agreed productivity had been maintained.
Staff said their well-being and work-life balance had improved while data showed employees were much less likely to quit their jobs as a result of the four-day week policy.
"This is a major breakthrough moment for the movement towards a four-day working week," Joe Ryle, Director of the 4 Day Week Campaign, said in a statement.
Paul Oliver, chief operating officer at Citizens Advice Gateshead, said job retention and recruitment had improved and sickness levels had gone down during the trial.
"Staff are getting more work done in less time," he said.
For some employees, the extra day off was more important than pay: 15% said no amount of money would induce them back to a five-day week. Some staff had Wednesdays off, while others had a three-day weekend policy.
Employers from the marketing and advertising, professional services and charity sectors were most represented in the trial. Some 66% of those participating had 25 or fewer employees, while 22% had 50 or more staff. 11% were not for profit.
The trial reflects growing scrutiny of how people work, especially since the COVID-19 pandemic when furlough schemes and mandatory work-from-home periods prompted many to question whether they needed to sit in an office five days a week.
In recent years, some larger global corporates have trialled a four-day approach and also reported successful outcomes. Microsoft piloted it in Japan for a month in 2019 while consumer goods giant Unilever carried out a year-long trial in New Zealand in 2020.
However, corporate Britain as a whole does not appear keen.
When the Chartered Institute of Personnel and Development (CIPD), representing human resources professionals, surveyed members last year it found very few employers expect to move to a four-day week in the next three years, and that two thirds expected no change in the next decade.
However, evidence that it helped to retain staff could prove powerful for companies struggling to recruit workers since the pandemic. Britain has the added complication of its departure from the European Union.
"That should give us a competitive advantage," a senior manager at an insurance firm in the trial said of the evidence of worker retention from a four-day week.
What this means for your organisation
Retention moved, not just morale.
Data showed employees were much less likely to quit, and one participant reported better retention, better recruitment and lower sickness. Paul Oliver says staff are getting more work done in less time. Employers struggling for talent should price retention gains into the decision.
Time can beat pay.
15% of staff said no amount of money would bring them back to a five-day week. That is a preference money cannot reverse. Reward leaders should test time as a benefit alongside pay.
Most employers are still unconvinced.
Surveys show very few British employers plan a shorter week soon, and the trial skewed towards smaller firms in marketing, professional services and charities. Microsoft and Unilever ran their own trials earlier. Leaders should test in one unit rather than assume the result transfers.
Three questions for your next leadership meeting
- What would better retention be worth to us in cash?
- Would some of our staff value time more than a pay rise?
- Which single team could we test a shorter week in?
The trends and technologies behind this story
From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.
Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.
FAQ
Why does this matter?
What if the secret to a great work life balance was a four not five day work week?

About the author
Matthew Griffin Founder, President and Futurist, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
Read full bio
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder, President and Futurist of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
What future do you need to see?
Choose one to get started on connected society and the future of your organisation.
Sources and further reading
- the largest in the world autonomy.work
- surveyed members last year cipd.co.uk
Source: first published by the 311 Institute on 9 March 2024. Cite as: Griffin, M. (2024). Many companies that trialled a four day work week decide to stick with it. 311 Institute. https://www.311institute.com/many-companies-that-trialled-a-four-day-work-week-decide-to-stick-with-it/
You are welcome to quote this article with credit and a link to the original.