Salesforce CEO says AI is now doing almost 50% of internal work
AI is taking jobs already, there's no doubt, and it's starting to get noticed.
Key takeaways
- Salesforce, who recently rolled out the AI Agents platform AgentForce is accelerating its use of Artificial Intelligence (AI) in automating workloads, according to CEO Marc Benioff.
- The aftershocks of this emerging reality have already hit the tech industry with Salesforce already having cut more than 1,000 positions earlier this year as it restructured around AI.
- Klarna CEO Sebastian Siemiatkowski said the company has shrunk its headcount by 40% due in part to AI investment, while Amazon CEO Andy Jassy said the E-Commerce giant will use AI to reduce roles.
Cite or link to this article
Griffin, M. (2025) 'Salesforce CEO says AI is now doing almost 50% of internal work', 311 Institute, 22 June. Available at: https://www.311institute.com/salesforce-ceo-says-ai-is-now-doing-almost-50-of-internal-work/ (Accessed: 1 October 2026).
Salesforce, who recently rolled out the AI Agents platform AgentForce is accelerating its use of Artificial Intelligence (AI) in automating workloads, according to CEO Marc Benioff.
“All of us have to get our head around this idea that AI Agents could do things, that before, we were doing, and we can move on to do higher-value work,” he said in an interview with Bloomberg, noting that the technology currently accounts for – AKA automates - about 30% to 50% of the company’s work.
AI and the Future of Work and Skills, by Keynote Matthew Griffin
Technology companies are hunting for new ways to trim costs, boost efficiencies and transform their workforce with the help of AI, and so far Amazon, DuoLingo, Google, Klarna, Microsoft, and many others have all come out as said that AI is now doing at least 30% of work which includes everything from customer service and course development through to software development and beyond.
The aftershocks of this emerging reality have already hit the tech industry with Salesforce already having cut more than 1,000 positions earlier this year as it restructured around AI. Other technology companies have made similar moves, including cybersecurity giant CrowdStrike.
Klarna CEO Sebastian Siemiatkowski said the company has shrunk its headcount by 40% due in part to AI investment, while Amazon CEO Andy Jassy said the E-Commerce giant will use AI to reduce roles.
Benioff called the rise of AI in the workforce a “digital labor revolution” with the emergence of the limitless digital workforce estimating that the software company has reached about 93% accuracy with the technology.
“It’s pretty good,” he said, but it’s not “realistic” to hit 100%. He added that other vendors are at “much lower levels because they don’t have as much data and metadata” to build higher accuracy.
FAQ
Why does this matter?
AI is taking jobs already, there's no doubt, and it's starting to get noticed.
About the author
Matthew Griffin Founder, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Source: first published by the 311 Institute on 22 June 2025. Cite as: Griffin, M. (2025). Salesforce CEO says AI is now doing almost 50% of internal work. 311 Institute. https://www.311institute.com/salesforce-ceo-says-ai-is-now-doing-almost-50-of-internal-work/
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