Snoop Dog Larry hits up the Metaverse with new B.O.D.R track
When it comes to pushing real and virtual boundaries multiple artists are pushing the boundaries, including the Dogg.
Key takeaways
- The digitally animated video takes fans into an inspired spin-off world of the infamous hit show, Curb Your Enthusiasm.
- Snoop Dogg released B.O.D.R. in February 2022, after the announcement that he had acquired the Death Row Records brand, in which he was a founding member and was his debut label.
- B.O.D.R. was the first album through Death Row Records, now under Snoop Dogg’s ownership.
Cite or link to this article
Griffin, M. (2023) 'Snoop Dog Larry hits up the Metaverse with new B.O.D.R track', 311 Institute, 23 February. Available at: https://www.311institute.com/snoop-dog-larry-hits-up-the-metaverse-with-new-b-o-d-r-track/ (Accessed: 1 October 2026).
Snoop Dogg recently dropped a ground breaking Metaverse based video for his track “Crip Ya Enthusiasm,” from his recent album, Bacc on Death Row, or B.O.D.R.
The video was written and directed by Jesse Wellens and James Defina from Astro Project, the content studio that tells stories utilizing cutting-edge technology, and high-level creative talent, and then “gamifies” it. The digitally animated video takes fans into an inspired spin-off world of the infamous hit show, Curb Your Enthusiasm.
The Future of the Metaverse and Web 3.0, by keynote speaker Matthew Griffin
A visionary and trailblazer, Snoop joined forces with Astro Project, to bring this visual into the Metaverse to leverage Blockchain and Web 3.0 to unlock endless possibilities.
The new track
Fans can grab and mint one of the 10,000 Astro donuts created at AstroProject.io , where they can unlock and download ownable content, including gamified content and assets used from the music video to explore, interact and discover unique unlocks in the Astro Donuts virtual locations and use the Larry Dogg avatar.
Snoop Dogg released B.O.D.R. in February 2022, after the announcement that he had acquired the Death Row Records brand, in which he was a founding member and was his debut label. B.O.D.R. was the first album through Death Row Records, now under Snoop Dogg’s ownership. B.O.D.R. is available everywhere here.
What this means for your organisation
Content becomes an asset fans hold.
Fans can mint collectible items and then download content and assets used in the video. That turns a one-way release into something owned and reused. Media owners should ask which of their content could become an asset rather than a view.
Owning the catalogue changes the options.
The release followed his acquisition of the record label that first signed him, and the album was the first under his ownership. Owning rights is what allows experiments like this. Rights holders should note how ownership widens what an artist can try.
Virtual places need a reason to visit.
The items grant access to virtual locations where fans explore, interact and use a character avatar. Without content attached, such places stay empty. Brands building virtual spaces should attach something people actually want.
Three questions for your next leadership meeting
- Which of our content could become something customers own?
- Do we hold the rights needed to try new formats?
- What would make anyone visit a virtual space we built?
The trends and technologies behind this story
From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.
Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.
FAQ
Why does this matter?
When it comes to pushing real and virtual boundaries multiple artists are pushing the boundaries, including the Dogg.
About the author
Matthew Griffin Founder, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
Read full bio
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
What future do you need to see?
Choose one to get started on virtual worlds and the future of your organisation.
Sources and further reading
- Snoopdoog thesource.com
- donuts astrovault.app
- AstroProject.io astroproject.io
- here deathrow.ffm.to
Source: first published by the 311 Institute on 23 February 2023. Cite as: Griffin, M. (2023). Snoop Dog Larry hits up the Metaverse with new B.O.D.R track. 311 Institute. https://www.311institute.com/snoop-dog-larry-hits-up-the-metaverse-with-new-b-o-d-r-track/
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