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In a virtual first virtual offices in New York are being sold as NFTs

Would you buy a virtual office building on a swanky New York street as an NFT? Someone just did ...

Key takeaways

  • Minted on the decentralized, open-source blockchain Ethereum, the 44W37 NFT was sold for only 1 ETH.
  • Real Estate currently has two forms: A physical real estate NFT that can be made an NFT through tokenization, and a virtual real estate NFT is a piece of virtual land within the digital realm, often referred to as the Metaverse.
  • The opening of MetaMundo's 3D NFT Villa also questions the function of architecture in the Metaverse.
Cite or link to this article

Griffin, M. (2023) 'In a virtual first virtual offices in New York are being sold as NFTs', 311 Institute, 15 February. Available at: https://www.311institute.com/in-a-virtual-first-virtual-offices-in-new-york-are-being-sold-as-nfts/ (Accessed: 1 October 2026).

We’ve seen Adidas sell apparel as NFT’s, Johnny Walker sell rare whiskies as NFTs, NFT art, and many other things including regular houses. Now though a developer in NYC purchased the first-ever Non-Fungible Token (NFT) office building in New York City. "Located" at 44 West 37th Street, the 4700 square meters NFT serves as an immutable digital asset that points to transforming how we design, build, operate, and monetize our spaces with only "one-click." The 16-story building was created by spatial intelligence company Integrated Projects and questions the function of architecture in Real Estate and the Metaverse.

Minted on the decentralized, open-source blockchain Ethereum, the 44W37 NFT was sold for only 1 ETH. But what are NFTs? NFTs are unique tokens issued on the blockchain that represent something that's one of a kind. They are used primarily to sell digital products such as art or music using cryptocurrency, such as ETH or Ethereum, that work as a cryptographic medium of exchange through a computer network. Real Estate currently has two forms: A physical real estate NFT that can be made an NFT through tokenization, and a virtual real estate NFT is a piece of virtual land within the digital realm, often referred to as the Metaverse.

Owners can create, own, transact and monetize their digital assets without the hassle of transferring property ownership. That means one sells/ buys images,3D scans, plans, virtual tours, and location reports instead of physical property. With an NFT, the transaction process is streamlined, allowing a buyer to assume ownership of a piece of real estate within minutes. In addition, "NFTs might save owners time, expense, and coordination involved in re-producing the accurate existing conditions of their physical space by painting a survey-grade picture of the building's physical characteristics, architecture, equipment, and mechanical," Integrated Projects said.

Although these Properties do not struggle with physical and human conditions that architecture has faced for centuries, it opens a new debate in architectural practice. With all possibilities in the virtual world, market capitalization seems to be the virtual design axis, driving architecture into speculation and mere images. On the other hand, NFTs are the opportunity to establish strict ownership regulations, not only in terms of real estate but in terms of intellectual property.

"New York is the 20th century's Rosetta Stone", indicated Rem Koolhaas in Delirious New York. As many skyscrapers in Manhattan did, the "44W37" is the beginning of a new era in architecture and real estate in megacities. The opening of MetaMundo's 3D NFT Villa also questions the function of architecture in the Metaverse. Renowned architects have already pointed out their perspectives: Rashed Singaby, the senior project designer at HOK, pointed out that "between designing for the metaverse and harnessing its capabilities, the potential is almost limitless," and Leon Rost, director of BIG, considers the Metaverse inherent in architecture, where "structure, materiality, and cost go out the window."

311 Intelligence

What this means for your organisation

Ownership records are going digital.

An NFT can carry plans, scans and survey data for a building in one tradable record. That could cut the time and cost of property transactions.

Digital twins gain a market value.

Accurate virtual copies of buildings become assets in their own right, not just design tools. Property owners may earn from data they already hold.

Speculation risk needs clear rules.

Virtual property prices can swing on hype rather than use. Leaders should demand strict ownership and intellectual property terms before committing.

Three questions for your next leadership meeting

  1. Which of our property data could be tokenised and traded?
  2. Do we have accurate digital twins of our key buildings?
  3. What ownership rules would protect us in virtual property deals?

The trends and technologies behind this story

From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.

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Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.

FAQ

Why does this matter?

Would you buy a virtual office building on a swanky New York street as an NFT? Someone just did ...

Matthew Griffin

About the author

Matthew Griffin Founder, President and Futurist, 311 Institute

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."

Read full bio

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder, President and Futurist of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity programme, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.

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Sources and further reading

  1. Integrated Projects integrated-projects.com

Source: first published by the 311 Institute on 15 February 2023. Cite as: Griffin, M. (2023). In a virtual first virtual offices in New York are being sold as NFTs. 311 Institute. https://www.311institute.com/in-a-virtual-first-virtual-offices-in-new-york-are-being-sold-as-nfts/

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